Case StudY

Ujjivan SFB strengthens regulatory compliance and customer trust with high-reliability transactional SMS, achieving 92% delivery reliability with Times Mobile

Key Outcomes

92%

Delivery reliability

Multi-Million

SMS volume monthly

Instant

Transactional & statutory alerts


Enhanced

Compliance & customer trust

About the Company

Ujjivan Small Finance Bank (Ujjivan SFB) is a pan-India small finance bank serving customers across India. In a highly regulated environment, the bank must send instant, reliable customer alerts—from transaction confirmations (deposits, withdrawals, account activity) to statutory updates (interest rate changes and policy notifications). Ensuring these messages reach customers on time is essential for compliance, risk control, and customer trust.

Company: Ujjivan Small Finance Bank (Ujjivan SFB)
Industry: Banking / Small Finance Bank
Location: India
Category: Regulatory Compliance & Customer Notifications
Solutions Used:
Transactional SMS Gateway, Priority routing on dedicated transactional channels

ujjivan-case-study

Challenges Faced

For a regulated bank like Ujjivan SFB, customer communication isn’t just service—it’s a compliance requirement. The bank needed to send instant transactional alerts for account activity (deposits, withdrawals, etc.) and statutory notifications such as interest rate or policy updates, at very high volume. Any delay or delivery failure could create regulatory exposure, increase operational effort, and weaken customer trust especially when customers expect immediate confirmation of sensitive financial activity.

Solution

Ujjivan SFB partnered with Times Mobile to implement a high-throughput transactional SMS gateway designed for speed and reliability at scale. The solution used dedicated transactional routes with priority routing, helping messages avoid congestion from non-critical traffic and ensuring that mandatory banking alerts reached customers quickly and consistently. This enabled dependable delivery for both transactional security alerts and statutory communications, strengthening transparency and compliance across the bank’s pan-India operations.

Impact

With Times Mobile’s infrastructure, Ujjivan SFB was able to handle multi-million SMS messages every month while maintaining ~92% delivery reliability. The bank improved the dependability of customer notifications, helping reinforce regulatory compliance, reduce risk from missed statutory updates, and strengthen customer confidence through real-time transaction communication.

More Case Studies

ACT-Fibernet

ACT Fibernet Case Study

Apna-Mart

Apna Mart Case Study

Big Haat Agro Case Study

Clove Dental Case Study

Jupiter Case Study

Snapdeal Case Study

True Credit Case Study

Vedantu Case Study

Trusted by Leaders

The_Economic_Times_logo-new
timesprime-new
hul-removebg-preview
sulekha-new-removebg-preview
cash-karo
batra-new
tvs-new
TimesJobs
well-removebg-preview-new
future-removebg-preview-new
magic-removebg-preview
unac-removebg-preview
MyMoneyMantra
amway
times-edutech