Let’s be real: today’s average digital attention span is just 8 seconds—ads don’t work the way they used to. You spend big bucks to reach your audience, only to watch them drop off before converting.
This is why you need our latest tool, Click-to-WhatsApp Ads (CTWA), to bridge the gap between interest and action and maximise your ROI.
Think about it: WhatsApp isn’t just an instant messenger; it’s a daily habit. If your brand reaches the right DMs at the right time, the chances of conversion are sky-high. That’s exactly what our new tool is built to achieve.
In today’s mobile-first economy, the expectations of enterprise customers have changed permanently. Indian consumers now interact with brands through WhatsApp, SMS, email, apps, and social channels in the same buying journey. They expect the conversation to be continuous, context-aware, and consistent across all touchpoints. This is where an omni-channel approach becomes a business driver rather than a customer care function. Unlike traditional multi-channel engagement, which fragments the conversation across isolated platforms, omni-channel builds one unified identity and orchestrates every interaction seamlessly. With over 1.12 billion mobile connections and WhatsApp as the country’s most trusted messaging app, the Indian market has evolved into an environment where enterprises must design journeys around the customer, not around the channel. Businesses that adopt this mindset not only deliver smoother experiences but also build measurable enterprise value in the form of higher loyalty, faster resolution, and stronger long-term growth.
Work Smarter, Not Harder: The Power of Click-to-WhatsApp Ads
Our Click-to-WhatsApp ad system is powered by our proprietary data centre, which analyses consumer behaviour and intent signals to identify and precisely target potential customers. This ensures your ad reaches the right customer, instantly sparking a one-on-one conversation that works as your 24/7 salesperson.
Traditional ads often force users through a long, multi-step journey that leads to disengagement. Our CTWA solution works smarter by redirecting users from captivating ad copy on digital platforms, including Meta, Instagram, and Google, directly into a WhatsApp chat. By removing the landing page, we cut the information overload that usually causes users to drop off.
Multi-Channel vs Omni-Channel Clarification
Many enterprises still confuse multi-channel with omni-channel. Multi-channel simply means being present on different platforms a bank sending an SMS alert, an app notification, and an email for the same event is an example. While the customer receives multiple communications, each thread is separate, often leading to repetition and frustration. Omni-channel changes the equation by unifying the customer’s identity and history across every touchpoint. For example, if a customer begins an insurance claim conversation on WhatsApp, continues it through a web portal, and later follows up with a contact center agent, the entire interaction is captured as one seamless journey. There is no need for the customer to repeat details or authenticate multiple times. This shift is more than technological; it is cultural. It signals that the enterprise values customer time and consistency. In a competitive market like India, where switching costs are low, the enterprises that deliver omni-channel journeys gain a decisive advantage in retention and satisfaction.
This is how the seamless user journey works:
- A user sees your engaging ad on their social media feed.
- Interested, they tap the ad.
- Instead of a landing page, the action instantly opens a WhatsApp chat with your brand.
- An AI bot or a human agent responds immediately, providing instant answers and driving the conversation toward a conversion.
This direct, frictionless path turns a passive click into an active, high-intent conversation, allowing you to close deals faster and more effectively.
Authentication & Compliance: Building Customer Trust
Trust is the foundation of omni-channel engagement. With multiple touchpoints, enterprises must ensure that every interaction is authenticated, consistent, and compliant. Omni-channel authentication allows a customer to verify once and carry that identity across channels — whether it is OTP-less SIM authentication on SMS, single sign-on through apps, or verified WhatsApp business threads. This prevents the fatigue of repeated logins while also reducing fraud risks. In India, compliance is strengthened further by the DPDP Act, which obligates enterprises to collect, store, and respect customer consent across channels. A platform-led approach ensures that every opt-in is tracked, templates are approved by Meta for WhatsApp, and audit logs are maintained. This gives enterprises confidence that engagement is not only seamless but also legally defensible. For a market that is rapidly digitizing, building compliance into the journey is not an option — it is the only way to maintain trust at scale.
Industry Use Cases
The power of omni-channel customer experience becomes more visible when applied to specific industries. In BFSI, fraud alerts, transaction updates, and loan servicing run smoothly when SMS, WhatsApp, and call centers all reflect the same conversation history. E-commerce players recover abandoned carts more effectively when a Facebook ad click leads directly to a WhatsApp chat, followed by a payment confirmation in-app. Healthcare providers use omni-channel to simplify patient journeys, from appointment reminders via SMS to lab reports shared securely on WhatsApp, all while maintaining privacy compliance. In logistics, customers no longer tolerate the frustration of tracking numbers across different websites. Instead, real-time package updates are synchronized across WhatsApp and branded web portals, providing clarity in one thread. Education institutions are also adopting omni-channel solutions to notify students of admissions, exams, and counseling slots through consistent, connected messaging. These examples highlight that omni-channel is not a buzzword — it is a strategy already shaping customer expectations in every sector. Enterprises that ignore this shift risk being left behind by competitors who deliver clarity, consistency, and control to their customers.
Why Big Brands Choose CTWA by Times Mobile
There are many marketing tools out there, but what sets us apart is our full-funnel approach and unmatched reach. We leverage the massive Times Internet inventory (TOI, ET, NBT, Cricbuzz, and more) to get you maximum visibility.
Unlike tools that only chase clicks, we combine the personal touch of real-time conversations (AI + human agents) with deep analytics, retargeting, and precision targeting. This gives you complete control over your ROI.
Our Unique ‘Ability to Purchase’ Data
India’s digital universe has 900 million users, but not everyone is a buyer. Our focus is on the 550 million high-intent users most likely to convert.
Through our unique ‘Ability to Purchase’ signals, we filter genuine buyers by analysing over 140 data points—income, asset ownership, past purchase behaviour, and more.
Our fast-refreshing data ensures accuracy, while cart abandoners can be retargeted instantly with direct WhatsApp conversations—turning fleeting interest into confirmed sales.
Real Results Across Industries
- D2C Brands: COD order capture and repeat purchase triggers drove a 20% drop in cart abandonment and boosted repeat purchases.
- BFSI: Automated KYC and document collection flows achieved 30% faster lead verification vs landing pages.
- Education: Direct WhatsApp counselling delivered a 25% higher subscription conversion rate vs email support.
- Real Estate: Seamless scheduling increased site visit bookings by 18%, directly from chat.
Optimization & The Future of CTWA
Omni-channel optimization is the next frontier for enterprises. With AI-driven analytics, brands can now orchestrate customer journeys in real time, deciding not just what to send but when, how, and through which channel. For example, if a high-value retail customer ignores an SMS but engages quickly with WhatsApp, the orchestration layer can automatically prioritize WhatsApp for future interactions. Similarly, advanced analytics feed back into the CRM to measure funnel conversions, calculate ROI across channels, and refine campaigns. The future of omni-channel will also include WhatsApp Flows for interactive journeys, integrated payments within chats, and stronger identity frameworks under initiatives like Meta Verified. For Indian enterprises, these innovations represent an opportunity to leapfrog legacy systems and deliver customer experiences that rival global standards. The winners will be the businesses that not only deploy omni-channel but also optimize continuously with data, ensuring that every interaction builds trust, convenience, and measurable enterprise growth.
Conclusion
Omni-channel customer experience is no longer a marketing experiment; it is the enterprise growth engine. Customers in India demand consistent conversations across SMS, WhatsApp, apps, and contact centers, and they reward the brands that deliver with loyalty and lifetime value. Enterprises that still rely on fragmented, multi-channel strategies are already losing ground. The future belongs to those who unify customer identity, respect consent, and orchestrate every interaction with precision. Times Mobile’s conviction is simple — omni-channel is not optional. It is the standard for enterprises that want to lead in trust, efficiency, and customer success.
So, are you ready to take your marketing game up a notch? Let Click-To-WhatsApp by Times Mobile be your coach. 2X your conversions now!
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