When you send a text message today, you’re probably using SMS even if you don’t know it. SMS stands for Short Message Service, and it’s been the standard way of texting for over 30 years. But now, there’s a newer, better way to send messages: Rich Communication Services, or RCS.
At Times Mobile, we help businesses connect with customers in more modern, exciting, and interactive ways. RCS is one of the best tools available today to do just that. In this article, we’ll discuss what RCS is, how it’s different from SMS, and why it matters for your business.
What Is SMS?
SMS is the most basic form of text messaging. It works on almost every phone and doesn’t need internet or Wi-Fi. That’s one of the reasons it has remained popular for so long.
With SMS:
- Messages are limited to 160 characters
- You can’t send pictures or videos (unless using MMS)
- There are no typing indicators or read receipts
- It sends messages through the mobile network, not the internet
Even in 2025, texting is still the most popular mobile activity, with 83% of people saying they text more than they use social media or email. So businesses continue to use SMS because it’s simple and reaches everyone.
However, SMS appears to be quite out of date these days. It is simple, short, and does not support contemporary features. This is where RCS comes in.
What Is RCS Messaging?
RCS is a newer type of messaging that allows you to send more than just plain text. It works inside the phone’s regular messaging app, just like SMS, but it offers a lot more features.
With RCS, you can:
- Send high-quality images, videos, and even audio
- Show typing indicators and read receipts
- Create group chats
- Add buttons for quick replies or actions
- Include your business name, logo, and a verified checkmark
At Times Mobile, we provide RCS messaging that enables businesses to stand out. This implies your messaging will be more interactive, media-rich, and engaging for your customers, rather than just simple text.
Why Should Businesses Use RCS?
Today’s customers want more from their conversations with brands. They want clear, helpful, and easy communication. That’s where Times Mobile comes in.
We help businesses use RCS to:
- Send eye-catching messages with images, videos, and carousels
- Add quick-reply buttons so customers can respond instantly
- Show your brand name and logo, making messages more trustworthy
- Track message performance, like who opened or clicked
When messages are more interactive, people are more likely to respond. In fact:
- A 2018 study by GSMA found that 74% of people said they would be more likely to engage with a brand through RCS.
When Should You Use RCS or SMS?
Both SMS and RCS have their place. It depends on what you’re trying to do and who you’re trying to reach.
Use RCS if:
- You want to send media-rich messages (images, videos, carousels)
- You need features like read receipts or typing indicators
- Your customers have newer Android phones that support RCS
- You want a branded, interactive experience
Use SMS if:
- You need to reach everyone, including people with older phones
- You’re sending a short, urgent message
- You don’t need advanced features
With Times Mobile, you don’t have to choose just one. We help businesses combine SMS and RCS so you can send the right message in the right format every time.
What Times Mobile Offers?
At Times Mobile, best cpaas solutions, we don’t believe in boring text messages. Our RCS service helps you turn everyday customer interactions into memorable, engaging conversations.
We help businesses:
- Build customer trust with verified business profiles
- Boost engagement and loyalty with rich content
- Stand out from other brands with eye-catching messages
With Times Mobile RCS messaging, your business can finally deliver messages that look and feel modern and that your customers will actually enjoy receiving.
Final Thoughts
RCS is more than just a new kind of message; it’s the future of mobile communication. If you want your messages to get noticed, remembered, and acted on, RCS is the way to go.
Let Times Mobile help you upgrade your messaging. Whether you’re sending promotions, reminders, updates, or customer support, RCS can help you do it better.
Make every message count. Make conversations richer with Times Mobile.
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