In a digital world where every interaction counts, brands that want to build stronger relationships
with customers must communicate with them in a way that is unique to them. TimesMobile has
formed a strategic partnership with MoEngage, a top customer engagement platform that uses
insights to drive engagement. We are helping businesses reach their customers better through
India’s two most important messaging channels: SMS and the WhatsApp Business Platform.
Why This Partnership Is Important
A. Important parts of the strategic alliance
Recent research in the industry shows that consumers’ tastes are changing:
- More than 75% of Indian customers now prefer WhatsApp for business communication.
- SMS keeps doing great, with a 98% open rate within minutes of delivery.
With this partnership, businesses can send personalised, real-time campaigns that are more
relevant, responsive, and effective by combining MoEngage’s smart engagement platform with
TimesMobile’s secure, high-volume messaging infrastructure.
B. Benefits for brands in different fields
73% of users leave other platforms because replies are too slow. As a result, brands in all
industries are moving to mobile-first engagement strategies. WhatsApp Catalogues, which are
accessed over 40 million times a month, are a fantastic way for retailers and e-commerce sites
to show off their products and promote sales, track orders, and recover abandoned carts. In the
healthcare field, WhatsApp excels in providing appointment reminders and health updates.
These are two of the main reasons why 50% of users contact businesses. Timing is everything
in travel and hospitality. Brands can now send travel deals or booking confirmations right when
users are looking at places to go. Real-time content recommendations can help keep readers
interested in media and publishing by responding to browsing signals right away. And for
financial services, sending customised messages about deals or policy changes builds trust and
leads to better service outcomes. This move towards WhatsApp engagement, which is based
on real user behaviour, shows that timely and relevant communication is not only welcome but
also expected.
Brands can now make smarter customer journeys by combining insights with reliable delivery.
This increases satisfaction and loyalty while getting the most out of engagement.
About TimesMobile
TimesMobile is one of the best CPaaS providers in India. It helps businesses connect with their
customers through SMS, RCS, and the WhatsApp Business Platform. TimesMobile is part of the
Times Internet ecosystem and provides secure, scalable messaging solutions to over 150
brands. These solutions make sure that businesses can stay connected in real time and are as
reliable as enterprise-grade systems.
Go to www.timesmobile.in.
MoEngage is
More than 1,000 brands in 35+ countries use MoEngage, an insights-driven customer
engagement platform. The platform sends out more than 50 billion messages every month
through push notifications, email, RCS, SMS, in-app, web, and WhatsApp. Gartner, Forrester,
and G2 all agree that MoEngage helps brands create highly personal experiences on a large
scale.
Visit www.moengage.com to find out more.
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