In a digital world where every interaction counts, brands aiming to build stronger relationships with customers must communicate in personalised ways. Times Mobile has formed a strategic partnership with MoEngage, a top customer engagement platform that uses insights to drive engagement. Together, we are helping businesses reach their customers better through India’s two most impactful messaging channels: SMS and WhatsApp Business.
Why This Partnership Is Important
- Key Elements of the Strategic Alliance
Recent industry research shows that consumers’ tastes are changing:
- Over 75% of Indian customers now prefer WhatsApp for business communication
- SMS remains highly effective with a 98% open rate within minutes of delivery
With this partnership, businesses can send personalised, real-time campaigns that are more relevant, responsive, and impactful. Combining MoEngage’s intelligent engagement platform with Times Mobile’s secure, high-volume messaging infrastructure, you can elevate your marketing strategies.
- Benefits for Brands In Different Industries
Slow replies cause 73% of users to abandon the other platforms, and as a result, brands across industries are adopting mobile-first engagement strategies. Here’s how it works:
● WhatsApp Catalogues, which are accessed over 40 million times a month, are an excellent way for retailers and e-commerce sites to showcase their products, promote sales, track orders, and recover abandoned carts.
● In healthcare, WhatsApp works great in providing appointment reminders and health updates, the two main reasons why 50% of users contact them.
● In the travel and hospitality sector, timing is everything. Brands can send travel deals or booking confirmations exactly when users are exploring destinations.
● For media and publishing, real-time content recommendations based on browsing behaviour can keep audiences engaged.
● For financial services, sending customised messages about deals or policy changes builds trust and improves users’ experience.
This move towards WhatsApp engagement results in higher customer satisfaction, stronger brand loyalty, and improved conversion rates. So, when are you changing your marketing plans?
About TimesMobile
Times Mobile is one of India’s best CPaaS (Communication Platform as a Service) providers. It enables businesses to connect with their customers through SMS, RCS, and WhatsApp Business. As a part of the Times Internet ecosystem, it offers secure and scalable messaging solutions to over 150 brands. The infrastructure ensures real-time, enterprise-grade communication systems that businesses can rely on. Want to know more?
Tape here: www.timesmobile.in.
About MoEngage
MoEngage is an insights-led customer engagement platform, trusted by more than 1,000 brands in 35+ countries. The platform delivers over 50 billion messages every month via push notifications, emails, RCS, SMS, in-app messages, web, and WhatsApp. Endorsed by Gartner, Forrester, and G2, it helps brands deliver highly personalised experiences on a large scale.
Learn more: www.moengage.com
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