WhatsApp is one of the world’s most-used messaging platforms with over 2.2 billion users monthly. That’s a lot of people using the application to communicate with friends, family and businesses.
If you run a business, small or big, WhatsApp is an easy and fast way to reach your customers. But there are two different tools made for businesses: the WhatsApp Business App and the WhatsApp Business API.
Let’s clarify the difference between the two and help you choose which one is best for your business.
What is the WhatsApp Business App?
The WhatsApp Business App is a totally free mobile app available on Android and iPhone. It was specifically developed for small business owners who want to connect with their customers in a more organized way.
Before the launch of the Business App, some companies were already using regular WhatsApp to talk to customers, but the regular app didn’t have enough features to support business needs. Therefore, the Business App was created.
Key Features:
- You can set up a business profile that includes your name, address, website, and contact information.
- You can provide your opening hours.
- You can have a product catalog to display your products or services.
- You can set automated messages to welcome clients or tell them when you’re away.
This app is best if you’re just starting out and managing everything on your own.
What is the WhatsApp Business API?
The WhatsApp Business API is made for medium to large businesses. It’s not an app you download, it’s a service that connects WhatsApp to other business tools you may already use.
It was created because the app had some limits. For example, the app can only be used on one phone at a time. That doesn’t work for businesses with teams or a high number of messages.
With the API, you can:
- Use WhatsApp on multiple devices and with multiple users.
- Connect it to your CRM or customer database.
- Automate many types of messages and customer service tasks.
- Handle a large number of customer chats every day.
To use the API, you need to sign up through a provider like Times Mobile, the top CPaaS provider, which is one of India’s trusted WhatsApp Business API partners.
WhatsApp Business App vs WhatsApp Business API: What’s the Difference?
Both tools allow you to use WhatsApp to communicate with your customers but they are designed for different types of businesses. Here’s a simple comparison to help you understand:
1. Who is it for?
- WhatsApp Business App: Best for smaller businesses, individuals, or those just getting started.
- WhatsApp Business API: Best for a growing business with a team and/or receiving high-volume customer interactions daily.
2. Broadcast Messaging
- Business App: You can send bulk messages to a maximum of 256 contacts in one go.
- Business API: You can send messages to up to 100,000 users in one day, great for sending big promotions and campaigns.
3. Number of Users
- Business App: Can be used on only one phone at a time.
- Business API: Multiple team members can reply to customers from different devices.
4. Integrations with Other Tools
- Business App: CRMs and other systems cannot be integrated.
- Business API: Compatible with such tools as CRMs, Google Sheets, ERPs, and others. You can sync your customer data automatically.
5. Automation and Chatbots
- Business App: Only has basic automation features such as away messages and greeting.
- Business API: Allows for full automation. You can automate order updates, payment reminders, abandoned cart messages, and even chatbots for customer service.
6. Scaling Your Business
- Business App: Works well if you have a few customers and low message volume.
- Business API: Designed to handle high volumes of messages and customers.
Why Choose Times Mobile’s WhatsApp Business API?
If you’re thinking of using the WhatsApp Business API, Times Mobile can help, a trusted WhatsApp API provider in India, and will make it easy to get started.
With Times Mobile you get:
- Fast and secure setup
- Seamless integration with your current business tools
- Assistance with automation and campaigns
- Support for your organization and customers
This helps you connect with your customers in real time, share updates, send offers, and support your buyers through every step.
Final Thoughts
So, which one do you need?
- If you’re just starting out or running a small business alone, the WhatsApp Business App is a great first step.
- If your business is growing or there are additional features you need, now is the time to switch to the WhatsApp Business API and Times Mobile can make that switch easy and smooth.
No matter the size of your business, WhatsApp is a powerful way to reach your customers. Choose the tool that fits your needs today and be ready to grow tomorrow.
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