Case StudY
Ujjivan SFB strengthens regulatory compliance and customer trust with high-reliability transactional SMS, achieving 92% delivery reliability with Times Mobile
Key Outcomes
92%
Delivery reliability
Multi-Million
SMS volume monthly
Instant
Transactional & statutory alerts
Enhanced
Compliance & customer trust
About the Company
Ujjivan Small Finance Bank (Ujjivan SFB) is a pan-India small finance bank serving customers across India. In a highly regulated environment, the bank must send instant, reliable customer alerts—from transaction confirmations (deposits, withdrawals, account activity) to statutory updates (interest rate changes and policy notifications). Ensuring these messages reach customers on time is essential for compliance, risk control, and customer trust.
Company: Ujjivan Small Finance Bank (Ujjivan SFB)
Industry: Banking / Small Finance Bank
Location: India
Category: Regulatory Compliance & Customer Notifications
Solutions Used: Transactional SMS Gateway, Priority routing on dedicated transactional channels
Challenges Faced
For a regulated bank like Ujjivan SFB, customer communication isn’t just service—it’s a compliance requirement. The bank needed to send instant transactional alerts for account activity (deposits, withdrawals, etc.) and statutory notifications such as interest rate or policy updates, at very high volume. Any delay or delivery failure could create regulatory exposure, increase operational effort, and weaken customer trust especially when customers expect immediate confirmation of sensitive financial activity.
Solution
Ujjivan SFB partnered with Times Mobile to implement a high-throughput transactional SMS gateway designed for speed and reliability at scale. The solution used dedicated transactional routes with priority routing, helping messages avoid congestion from non-critical traffic and ensuring that mandatory banking alerts reached customers quickly and consistently. This enabled dependable delivery for both transactional security alerts and statutory communications, strengthening transparency and compliance across the bank’s pan-India operations.
Impact
With Times Mobile’s infrastructure, Ujjivan SFB was able to handle multi-million SMS messages every month while maintaining ~92% delivery reliability. The bank improved the dependability of customer notifications, helping reinforce regulatory compliance, reduce risk from missed statutory updates, and strengthen customer confidence through real-time transaction communication.